rayeband AB - rbdata consult

rbdata consult

your user-friendly online digital marketing / data management resource

SEM | SEO | digital marketing | data analysis | since 2011

An experienced and skillful digital marketer. Postgraduate-degrees, well-trained, and certified practitioner – specializing in GOOGLE SHOPPING ADS and FACEBOOK DYNAMIC PRODUCT ADS (Remarketing) campaigning.

Proven capacity in developing and executing effective digital marketing strategies; each structured to assist each client in achieving their particular e-commerce business goal(s).

SKILL SETS | level of competency
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UNIVERSITY DEGREES – A. S. | B. Sc.| M. Sc. comprising:

     – applied computer science
     – informatics | business intelligence systems
     – business administration
     – cross-cultural communication
    – language studies

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CURRENT CERTIFICATES | google certification program

– google shopping ads

– google search ads

– google display ads

– google video ads

– google analytics
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EXPERTISE | competencies

– certified google shopping & google analytics
expert

– facebook dynamic product ads (remarketing)
specialist

– comprehensive experience as an online digital
marketer

    – solid knowledge of lead generation, digital
       marketing tools, marketing channels &
       platforms, and SEM|SEO best practices

– adept expertise in analyzing large data sets

– considerable & proven analytical and problem-
solving skills

– efficient organizational and time management
know-how

– proficient project management experiemce

– excellent communication skills

– lauded customer service adeptness

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KEY RESPONSIBILITIES | sem tasks/activities

1) Analyzing marketing statistics and global site
analytics; to monitor customer online engagement

2) Advising/proposing, developing, executing, and
monitoring clients' digital marketing campaign
programs

3) Identifying viable short- and long-term SEM
strategies for improving clients' search engine
rankings - ultimately...

4) Impacting webshop conversion rates and
e-commerce profitablilty.

Also, ensuring that clients' websites are attractive, informative, and user-friendly; i. e., SEO purview.

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EMPLOYMENT REFERRALS
from tre (3) previous full-time major international IT|e-commerce employers (contact details forwarded on request)

NORCE TECHNOLOGY AB (formerly, JETSHOP AB)

Head of Online Digital Marketing for Hyperdrive Managed Services Accounts (MSA) - Jetshop SEM (Search Engine Marketing) Specialist - Customer Success and Operations Management, Development & Support.

"I have had the privilege of hiring and working with Raye Walter for 7 ½ years. Raye was employed by Jetshop AB (now, Norce Technology AB) in January 2015, as responsible head for client account onboarding, customer relations, and SEM bid strategies (digital marketing); for an independent, newly-developed Jetshop business area, 'Hyperdrive Managed Services (MSA)'.

Throughout Raye's tenure with us, I was his immediate manager and supervisor. It has been a pleasure to work and collaborate with Raye – who always put the company and our clients first!

Raye is meticulous, driven, amiable, communicative, and a true team player; a very popular colleague and highly-appreciated contact person among our clients! Raye always performed his duties in the most highly-commendable manner, and took sole responsibility for his own continued marketing sector growth and development.

Raye ran this business area successfully, until (unfortunately) the company leadership decision, in Spring/Summer 2022, to downsize and streamline operations, and focus solely on the company's core business – the perpetual cutting-edge development & maintenance of Scandinavia’s leading e-commerce platform for e-handelsföretag.

I am happy that Raye has chosen to venture out on his own and offer his expertise in digital marketing and bid strategies; on a consultant basis. Then, all the more e-commerce merchants will experience the pleasure of working with Raye, and reap the economic benefits from the fine marketing results he delivers!

I can unreservedly recommend Raye for consultant assignments, as well as for full-time employment!

With highest regard,"

- Kristofer Hillhammar
Vice President - Norce Technology AB

BE BETTER ONLINE AB (BBO)

"As SEO/SEM Services Technician, Raye worked with and advanced through a number of IT tasks, assignments and projects, within the company - including (but not limited to) keyword analysis, website analysis (including A/B testing), and the like; and digital marketing & ad account management - both, for our clients, as well as with in-house projects.

Fully Google-certified, and a self-starter, Raye was responsible for delivery of the above-mentioned IT services. Tasks also included web content development & monitoring, and copy translation.

As an employee and colleague, Raye was outstanding. He developed within, and progressed expeditiously through, our various cutting-edge areas of expertise, seamlessly.

Raye was a valued and appreciated co-worker & teamplayer, and produced creditable results för our BBO clients!

We wish Raye the greatest success in his future endeavors!"

- Carl-Gustav Öberg
CEO - Be Better Online AB

VOLVO INFORMATION TECHNOLOGY (Volvo IT)

"PERSONAL ATTRIBUTES: Service-oriented, thorough, collaborative, demonstrated great commitment, enterprising.

We can give Raye Walter our highest recommendations. Raye has performed his duties at Volvo IT in an exceptional manner!"

- Anette Ohlsson Kling
Department Supervisor & Personnel Manager -
Volvo IT

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SAMPLE SET of current and/or previous e-commerce clientele

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for inquiries, consultation, quotes, etc:

email me here